2019 08 10
Tong Ren Tang’s New Image
World famous e-commerce group Alibaba’s CEO Jack Ma once predicted: “The next person who surpasses me must come from the health industry.”
There is an increased awareness of health care among people. In the past, people only passively seek for medical treatment when they are sick, but now it has become a trend for people to take medical treatment before the symptoms of diseases appear.
China Beijing Tong Ren Tang Group Co., Ltd. (Tong Ren Tang), an established leader of traditional Chinese medicine, makes a high-profile entry into the expanded health industry, integrating modern healthy diet, medical hall, physical examination, social entertainment, life and leisure together to create a new brand: Tong Ren Tang New Species Zhi Ma Health No. Zero Store.
The No. Zero store is located in Daxing, Beijing. Its design company Beijing Wuxiang Space Architecture Design Studio (Beijing Wuxiang Space) invited CAMERICH to jointly build the new platform for healthy living.
The art installation at the entrance of Tong Ren Tang No. Zero Store is inspired by traditional Chinese medicine cabinets. The mortise and tenon structure is interwoven with metal tubes, combining the beauty of tradition and modernity. The No. Zero Store consists of three floors, each floor is independent and consistent, representing floor by floor the traditional Chinese medicine concepts of “appearance, diet, health preservation and medicine”. Wood and metal constitute most materials in the whole space. The warmth of the old solid wood contrasts with the antique finished brass, which conveys the brand’s determination and boldness to change.
In the front hall, the eight-meter-high cloisonné art screen in Forbidden City Red reflects a contemporary temperament with traditional craftsmanship. The installation of 16,800 medicine boxes hanging on the 2,200 square meters of ceilings of the first floor symbolizes the wish of “collecting all herbs medicine to benefit the health of people.”
The first floor contains the store's five core functional areas (a kitchen of ancient recipes, a tea lounge, a coffee lounge, red wine lounge and a bakery). With the theme of “diet”, it aims to achieve health preservation throughout the 24 solar terms of the four seasons with Chinese and western healthy diet.
The second floor consists of nine specialist departments, a thirty meters long gallery of twelve sets of sub-health solutions, and orderly distributed interesting cultural and creative products, constituting the “appearance” and “health preservation” themes, i.e. health examination and physiotherapy. If you are an Internet programmer who must sit for a long time or an office worker who is determined to lose weight, then this place is perfect for you.
The third floor's theme is “medicine”: precise treatment services for chronic disease market. The highlight of the space is the traditional medicine cabinet, which is eighteen meters long on both sides. Thousands of herbs varieties are contained inside it. The combination of traditional medicine cabinet and modern bar counter transforms the pharmacy into a modern place.
Believing in the ancient maxim that “Never save labor despite the complicated processes, never reduce materials despite the high price,” Tong Ren Tang has undergone ups and downs for three centuries in a competitive market. To serve people with the best medicine; always take a merciful heart with the herbs of bitter and sweet tastes. It’s not so much a business of medicine, but rather a practice of being human.
As the saying goes, “Do right even without supervision.” Follow stringent requirements and keep improving, strive to create a healthy quality of life for people. This is not only the spirits and humanistic value of Tong Ren Tang, but also the common attitude and pursuit shared by Beijing Wuxiang Space and CAMERICH.