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2019 03 18

Ballet Dance at the Furniture Fair

On March 18, the 4th Design Dream Show settled in the 43rd China International Furniture Fair (CiFF) (Guangzhou) with its new theme – Time Traveler. China’s top furniture brand CAMERICH adopted a personified and dramatic design approach to create a unique art space with the smart BALLET chairs. 

Art is a figurative expression of desire and drama is the magnified detail of life. “The Show in Box”, created by CAMERICH, is performing an infinite drama within a limited space.


Exhibition Works

Like a ballet dancer standing en pointe, BALLET chair dynamically combines reality and imagination.


Concept Analysis
Two completely different theatrical performances in the limited space, through the contrast of order and chaos, give the single product infinite tension by repeated placing, while magnifying and stressing the details that we usually do not notice, thus deepening the exchanges between people and object, and causing viewers to ponder home furnishing.

Act 1: The Ballet
The group ballet dance, the beauty of order. Create momentum and spatial order language tone in a repetitive way, magnify the details of the product through the theatrical performance practices.

Act 2: The Dumb Show
Silent film and pantomime, the art of tension and blankness. The freeze-frame in motion provides unusual tension and blank space for the performance without words. Too many words would be superfluous.

Design Dream Show: 
Co-organized by CiFF, CBD Fair, Red Star Macalline and Innovation Design Union, the show has attracted over 40 million online and offline visitors since 2016, allowing the world to witness the robust growth of Chinese original design force.