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2018 03 19

Good Designs Bring Warmth to Life

GUANGZHOU – Spring, the season of vitality, brings hope and warmth to Guangzhou, where the 41st China International Furniture Fair (Guangzhou) opened on March 18. China’s top furniture brand CAMERICH officially launched a number of new products at its store, which is located at JSWB Guangzhou Pazhou Furnishings Center, helping create a better life with its glamorous designs. 

CAMERICH believes in “design by the people and for the people”. A good design should have outstanding appearance and utility. CAMERICH uses creative thinking and practical designs to echo the inner feeling of consumers and convey the aesthetics of designs and the warmth of life. 

With an innovative concept debut at the 23rd China (Shanghai) International Furniture Expo last year, the official launch of new products today proved to be a grand event after continuous improvements. With plump, smooth curves, the EMBRACE chair looks even more adorable. The BALLET chair is always elegant and nimble, standing through the half year. The low-profile ZING table carries a full load of positive energy with its simple, dynamic shape…New designs create new spaces with new pleasures and joys to life.  

Talking about the new product release, Mr. Xu Jicun, CAMERICH Sales Director, said: “A new product has to go through a number of phases, including design, prototyping and repeated improvements, before it is launched on the market. During the past 6 months, we have listened extensively and made numerous improvements and detailed adjustments to the fabrics, sizes and technical processes. In the meantime, we have upgraded our Pazhou store to get it better aligned with the new products, and provide consumers with more enjoyable and comfortable experience. What CAMERICH cares are the quality of our products and customers’ expectations.”

“CAMERICH always holds innovative design as its top priority, but we are not in a hurry. We always keep things under control,” said Ms. Shirley Wang, CAMERICH Brand Operating Director: “In my view, what this really means is that, we maintain an adequate speed of innovation, we never seek a stunning effect by producing weird things, and we never stop improving.”