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2017 11 06

Nurture Future Talents with Love

In spite of the chilly October weather, Shenzhen, the Mecca of designers, is thriving with dynamic and refreshing cultural and art activities, including the National Final of 2017 C Foundation Scholarship for Excellence Program held on the 28th of the month. As one of the key sponsors, China's top furniture brand CAMERICH was actively involved in the event, and witnessed the announcement of the top three prize winners.

The purpose of the event is to identify new forces of innovation, and foster up and coming stars in China's design industry. With both charitable and aesthetic identities, it is indeed a must-visit event for CAMERICH. Contestants from 12 colleges submitted more than 200 designs, which were narrowed down to 40 and then 16 nominees. Eventually, The Corner by Bi Xia from Central Academy of Fine Arts, A Midsummer Night's Dream by Ye Luying from China Academy of Art, and Garden View by Chen Kaitong from The Guangzhou Academy of Fine Arts received the top three prizes.

Some of the common characteristics of these award-winning designs are their focus on spatial arrangement, unique taste and particular care for cultural and art aspects. As the college students explained their works with great passion, they could see the smiles on the faces of the judges. Good designs are always able to get the heart-felt applause of visitors. For CAMERICH, it is a pleasure to see these beautiful designs, to support these young dreamers and to be a part of the pleasant journey of beauty.

"Design should be human-centric. The difference between designing and completing good design lies in ability and passion," said Zhang Qingping, Executive Director of the C Foundation Scholarship. This is exactly what CAMERICH has been advocating through its sincere, proactive corporate values. With a kind, passionate heart to feel the value and desire of people, and a mind to integrate and restructure the tangible and intangible beauty of this world, anyone or any business organization would be able to successfully pursue its dream.

CAMERICH is glad to see the shining points in these students, and expect them to create a different world of art. It is proud to extend its help through the C Foundation Scholarship and to make contribution to China's design education. Nurturing beauty with love and designing beauty with a full heart are what CAMERICH dreams most of doing, as well as what it has been doing all along. 

As a furniture brand, CAMERICH is dedicated to design, but not to any particularly table or chair. Instead, it always looks forward to a broader, more lovely world, because it understands that first-class furniture products are both consumer goods and art works. In fact, they are more like a mirror reflecting the beauty of the world.