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2017 09 12

CAMERICH’s Fresh Look at CIFE Shanghai

SHANGHAI – On September 12, the 23rd China International Furniture Expo (CIFE) opened at Shanghai New International Exhibition Center (SNIEC). China’s top furniture brand CAMERICH attracted the attention of visitors with a fresh look.

Chinese contemporary writer Wang Xiaobo once said: “Life alone is not enough for a man. He should also possess a poetic world.”

At CAMERICH, what you choose is not just a piece of furniture, but a premium lifestyle, which ignites unlimited inspiration and nurtures a peaceful heart. Thanks to its unyielding commitment, CAMERICH has always been able to bring people touching surprises. From the streamlined curves and surfaces, one can grasp the true meaning of life.

With the releases of new products, CAMERICH came into the spotlight of the event. “What’s beautiful always makes people happy. We need art to light up our ordinary life. Of course, we should never ignore the demand for unique features and functions of furniture while pursuing its beauty. In a word, good designs should produce products that are both beautiful and useful,” said Shirley Wang, CAMERICH Brand Operating Director.

“Change” becomes the biggest highlight of these new products. Breaking through the natural limits of materials, they present a new image of cross-border convergence. Various color, material and size options are available to achieve the ultimate goal for ever-improving functions and user experience, while meeting the demands of different consumers.

No matter the ingeniously designed NATURE sofa, JOY coffee table and BALLET chair, or the modern-industrial-beauty-themed ZING table, TIME table and VARY coffee table, or the extra storage capacity-based CONTENT, SEASON and PIXEL cabinet series, they all respect the original purposes of furniture, but refuse to be dull at the same time. They bring a lot of beautiful imaginations to life to meet consumers’ desire for high-quality furniture products.

At the new product release site, CAMERICH Sales Director Xu Jicun said: “Innovation always comes from the heart. We believe that the heart of market changes is consumer demands. We provide diversified designs and complete product lines to add new functions and user experience to our life. I have full confidence in a better future.”

“Everybody has their potentials, which tend to be concealed by habits, blurred by time, or worn out by laziness.” The best furniture products are those that have a place in the heart and in the life, capable of inspiring the bright side of human nature, enriching spiritual world, and shaping a free and thriving lifestyle.