2011 11 28
CAMERICH Opens Two International Stores
The top Chinese furniture brand CAMERICH recently launched two new shops in Philippine and Belgium in November to meet the growing oversea demands. Under the accelerating construction of its global marketing network, CAMERICH now has 33 overseas stores.
The new store in Philippine with 360 square meters is located in the high-end furniture shopping area, Don Chino Roces Avenue. Following the high demand of the local consumers, it is upgraded with a greater variety of products on display.
The Belgium store is located in Sint-Martens-Latem, neighbored of many other leading furniture brand shops. It occupies an independent building with a floor area of 560 square meters, delivering comfortable and elegant shopping experiences for consumers. Both shops are the perfect testimony of CAMERICH’s brand value to improve the home life experience of global consumers.
“In addition to the two new stores opened this month, in the latter half of the year we also launched the second London store and a permanent show room at High Point Furniture Expo in North Carolina, U.S.A.” said Ms. Shirley Wang, Brand Operating Director of CAMERICH. “Our international sortie is well backed by our leading design and the sound strategic partnership with our distributors.”
As a leading furniture brand and an advocator of high-end modern minimal lifestyle, CAMERICH has always been sticking to the innovative product design philosophy. In September, CAMERICH launched the first concept furniture show in China, winning a lot of acclaims from industry professionals and consumers.
“I talked with CAMERICH about how to introduce high-end Chinese furniture brands to Europe. All my customers are simply startled by CAMERICH’s presence and great designs.” said Belgian distributor Mr. David Van Loo.
Meanwhile, CAMERICH attaches great importance to the development of strategic partnership with distributors and maintaining long-term cooperation. A distributor from U.K. finds itself total submissive to CAMERICH’s product diversity and exquisite craftsmanship during their cooperation. So, after six years, he became CAMERICH’s exclusive distributor in the U.K. in 2010. Within less than two years, he has launched three CAMERICH stores in London and Liverpool, greatly driving CAMERICH’s growth in Europe.
When talking about CAMERICH’s globalization strategy in the future, Mr. Xu Jicun, Sales Director of the brand, said: “CAMERICH has been in the leading position in the industry in terms of globalization. Our next step is to launch eight new stores in Europe, North America, and Southeast Asia, thus further expanding our global presence.”